New Balance Athletics, Inc., the renowned sportswear company known for its innovative footwear and apparel, maintains a manufacturing presence in multiple countries. While some of their products are crafted in the United States, others find their way from across the Atlantic Ocean to European consumers.
Manufacturing in the United States:
New Balance prioritizes maintaining manufacturing capabilities within the United States. The company proudly produces several of its iconic models right here, ensuring quality control and supporting American jobs. This dedication to American manufacturing is evident in models like the classic 574 and the popular 990.
Manufacturing in the United Kingdom:
For European consumers, New Balance operates a manufacturing facility in the United Kingdom. This facility specializes in producing select models for the European market, ensuring that European enthusiasts can enjoy the latest New Balance technology and design. Some of the popular models manufactured in the UK include the Casablanca XC-72 and the 350.
Global Production Network:
Beyond the United States and United Kingdom, New Balance maintains manufacturing partnerships in other countries to expand its reach and cater to diverse preferences worldwide. This approach allows the company to offer a wide variety of products at competitive prices.
Conclusion:
New Balance’s manufacturing strategy is a testament to the company’s commitment to quality, innovation, and supporting local economies. By strategically leveraging manufacturing capabilities across multiple countries, New Balance delivers exceptional footwear to athletes and enthusiasts around the globe.
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